Visiting football fans are a major boost for hotels
IT won't be just the Liberty Stadium that is full to capacity this weekend — the football factor means boom time for businesses across the county.
Swansea's third season in the Premier League kicks-off on Saturday with the defending champions Manchester United coming to the city-by-the-sea.
The game is a sell-out — and the hospitality industry is reaping the benefits too.
According to the latest statistics, half of Swansea's 16 biggest hotels are fully-booked for Saturday night, and most of the others are reporting very limited vacancies.
Bars are also expecting a bumper weekend, with fans flocking from far and wide to see the big game on the big screen.
One of those hotels that has scored on the back of the Swans's success is the Mercure on the Enterprise Zone, less than two miles from the hallowed turf of the Liberty.
Sales manager Michelle O'Rourke said: "The Swans being in the Premier League has had a big impact.
"We are fully booked for every game — people aren't just being bused to and from the game, we see families coming down for the weekends.
"They tend to eat at the hotel for one night, then eat out in the city, visit the beaches, go for an ice cream or a drink, maybe play golf, and buy Welsh merchandise — it's good for the whole hospitality sector.
"We also see people who have come here for a game, like what they see and then come back another time for a break — we see quite a few familiar faces."
She added: "The feed-back we get about visitors' experiences here is very positive."
Those sentiments were echoed by Michael Downey, general manager of the Marriott hotel in Swansea Marina.
He said: "We've had a good summer so far because of the weather, but we definitely see an uplift in occupancy levels when the Swans play at home in the Premier League. This is especially the case when the London-based Premier League teams play at the Liberty Stadium, or the other big teams like Manchester United come here."
And the Swans' adventures in the Europa League are seeing football fans from overseas coming to city.
Swansea City beat Swedish club Malmo earlier this month at the Liberty, and then secured a nil-nil draw away which saw them through to the next round — and a Romanian date.
Ms O'Rourke said: "We had Malmo fans staying with us — they were a great bunch.
"Next week they play against Romanian team Ploiesti and their supporters are staying with us — it is great for Swansea's profile."