VIDEO: Fancy a cwtch on the beach?
THE team behind Swansea Bay's bid to be crowned City of Culture 2017 have unveiled their logo — and are urging people to embrace the campaign.
A giant Cwtch logo appeared on the sands near Swansea Marina yesterday — prompting much scratching of heads and calls to the Evening Post newsroom. But now the mystery has been solved.
Swansea Bay — which includes Carmarthenshire, Neath and Port Talbot — is up against Dundee, Hull and Leicester in the race for the cultural crown.
See how the logo was created:
Ben Reynolds from the Cwtch The Bid team said: "We wanted to create a buzz around our bid to be the UK City of Culture 2017.
"Final bids go in at the end of September with the winner being announced in November — so now is our chance to convince the judges we're a worthy winner. Our campaign name and logo is all about showing Swansea Bay some love. We think we can win and we want everyone to agree so we want to raise pride in the region's achievements and its cultural life.
"Swansea Bay people are famously self-deprecating about themselves and their region, but we aim to remind them of all the reasons why Swansea Bay is a great place to live with a proud history and strong cultural traditions."
He added: "We want people to 'cwtch the bid' — show Swansea Bay a little love; be positive about the region, its resourceful people, its amazing setting, its sense of humour, its heart."
Eleven cities initially entered the cultural competition, with a shortlist of four making the final to succeed the current holders, Derry/Londonderry.
The winner will have the nation's spotlight turned on them for a year — and hopefully see a boost in investment, profile and visitors.
One of those who spotted the logo was the manager of the Grape and Olive bar and restaurant at the top of the Meridian Tower, Louisa Evans.
She said: "It created quite a buzz with lots of our customers asking if we knew what it's all about. We watched people on the beach stop and look at the drawing too so it caused quite a stir."