VIDEO: Dog reunited with owners after surviving cliff fall near Stackpole Quay
A pet labrador had an amazing escape - after a 150ft cliff plunge and having to doggy-padde in the sea for 40 minutes until picked up by a lifeboat.
The family pet called Spice was lucky to survive the fall but could not scramble ashore as her owners watched her desperate struggle from the clifftop.
And a lifeboat crew filmed the drama as they raced to the scene to save tiring Spice before she drowned in the waters.
Spice was being taken for a walk along a cliff path when she ran over the edge and plummeted into the water below.
His horrified owners were stunned to see Spice had survived the fall - and was desperately swimming in the choppy sea to keep her head above the waves.
But she could find no way ashore at the foot of the cliff until the lifeboat crew made a nine-mile dash in the nick of time.
The lifeboat arrived at the dark cove at Stackpole, near Pembroke, West Wales, where chocolate labrador Spice was floundering in the water.
Lifeboatman Matthew Broadbent, 26, bravely jumped into the water to save Spice from drowning.
An RNLI spokesman said: "She was frightened and getting tired after spending so long swimming.
"Two of the crew climbed into a small inflatable boat to reach her but he wasn't too sure to start with.
"In the end Matthew jumped into the seat to grab hold of the dog and help him onto the boat."
The dramatic rescue, involving Tenby lifeboat, Milford Haven coastguards and a local cliff rescue team was captured on a heartwarming video.
Three-year-old Spice was taken ashore where he was reunited with her tearful owners who were holidaying in the area.
She was checked over by a vet but had not suffered any injuries in the cliff fall.
The RNLI spokesman said: "She's is a tough dog - she survived the cliff fall and 40 minutes in the cold choppy sea.
"Her tail wouldn't stop wagging when we took him back to her relieved owners."