Tourism bosses hope Dylan Thomas celebrations will be U.S. hit
DYLAN Thomas's centenary celebrations will be used in a drive to encourage more trans-Atlantic visits to Wales.
The celebrations dedicated to Swansea's most famous son will make up part of the Welsh Government's tourist drive in North America this week.
North American tourists contributed £41m to the Welsh economy in 2012.
Visit Wales and Southern Wales Tourism will be participating in Destination Britain North America in Las Vegas in a bid to attract high spending tourists from the other side of the pond.
And central to the drive is the celebrations of Thomas's centenary, which will take place across the city next year.
Tourism minister Edwina Hart said: "This is a key event to grow the sales of holidays in Wales through tour operators and travel agents in one of our key overseas markets and provides a great opportunity to ensure Wales is included in their programmes and tours.
"We have re-launched and refreshed our approach to working with the leisure travel trade in conjunction with VisitBritain and the industry.
"Destination Britain North America is an integral part of our new tourism strategy and this proactive approach is supported by marketing campaigns, familiarisation trips and e-news letters."
Vicky Jones, project officer with Southern Wales Tourism, said: " We are pleased to be part of the Welsh contingent participating in Destination Britain North America 2013.
"This is the fourth year we have attended and for us it is a key event to participate in to enable us to work closely with the US and Canadian market.