Tourism boss in visit to South Korea
THE boss of Wales's largest tourism business is holding key talks with South Korean government ministers in Seoul to boost visitor numbers to Wales.
Justin Albert, director of the National Trust in Wales, is hoping by speaking to South Korea's trade and tourism ministries it will help to boost the number of Asian visitors.
They are holding the talks as South Korea is seen as one of the fastest growing markets for tourism in Britain.
The region has also been highlighted as a key to the future of tourism in Wales.
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Mr Albert said: "There is no question that the next big tourism market for us will be in Asia, and with predictions that the number of visitors from South Korea will grow by 11 per cent, it is vital that we work to forge strong links with Seoul.
"We know that the current trend is for South Koreans to be spending longer and more money on visits to the UK, but there is little awareness of what the country offers beyond London's attractions.
"Currently only one per cent of those visitors come to Wales, yet we know castles and natural scenic beauty are a big draw for that market — and we're not short of either in Wales!"
Mr Albert is the only British representative to be part of the South Korean capital for a three day forum on building relationships and exploring other cultures.