Swansea posters encouraging capital football fans to visit Gower
WHILE Swansea welcomed Princess Anne yesterday, other members of the Royal Family might be making a visit for some top-flight football this weekend too.
With the Swans taking on London’s grandest club, Arsenal, at the Liberty Stadium later today, Swansea Council has been doing its bit to promote our city in the capital.
The posters, which encourages visiting fans not just to take in the match but explore what our area has to offer, has been put up in some of London’s busiest areas including Buckingham Palace Road.
Other locations for the poster include Oxford Street, Camden and Hammersmith.
Nick Bradley, Swansea cabinet member for regeneration, said: “These eye-catching posters will have potentially been seen by millions of people. Oxford Street is one of the busiest shopping streets in the world and thousands of tourists visit Buckingham Palace Road every day of the year.
“London is one of the most popular tourist destinations on the planet but stunning images of Gower could be very appealing to people either living there or just visiting for a few days or so.
“We hope this campaign will encourage many people in London to travel down to Swansea Bay — not just for Premier League action at the Liberty Stadium but also to spend a bit more time here too.
“The Swans’ profile, because of their amazing victory over in Valencia, has never been higher. We’re doing what we can to make the most of it.”
The Swans have had a good record against the Gunners since their promotion to the Premier League two years ago.
Last season they memorably beat them 2-0 away from home and took them to a replay in the FA Cup.
As well as the promotional posters, the council also ran this light-hearted twitter campaign, which suggests Arsenal are making their trip to the city to coincide with this weekend’s Bae Fest.