Swansea is one of the friendliest cities in the UK, says report
IT'S no longer a mystery — secret shoppers have revealed that Swansea city centre has one of the best welcomes around.
When it comes to the standard of customer service and welcome, the city centre's independent shops and hospitality outlets are among the very best in the country.
That is the finding of a survey carried out by a team of mystery shoppers dispatched by the National Skills Academy for Retail to test 50 city centre businesses.
The average score was 91.4 per cent, with nine businesses getting full marks. They are Christopher Wayne Hairdressers, Cherish, Eden, City Dry Cleaners, Optic Shop, Crouch Goldsmiths, Shaws the Drapers and Themetastic.
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The awards, held in the Dragon Hotel this week, were hosted by radio presenter Mal Pope, who said: "It just goes to show what a friendly place Swansea is."
Swansea Bid chairman Russell Greenslade praised the results, saying: "Swansea has done very, very well. We should shout about how good we are and people should come into the city centre."
Juliet Luporini, vice chairwoman of Swansea Bid and co-owner of the city's Kardomah cafe, added: "In Swansea we have a unique selling point, we are very friendly people to be amongst. We face competition from out-of-town retail parks and the internet but I firmly believe that friendly customer service brings back repeat custom."
Reacting to the news, Christopher Wayne Burn, owner of Plymouth Street- based Christopher Wayne Hairdressers, said: "It's brilliant. The staff have really made a great effort."
Jason Evans, store manager of Crouch Goldsmiths said: "To get 100 per cent is quite an accomplishment. One of our focuses this year has been to try and deliver world-class service. This shows that we are on the right lines."
Robert Shaw, owner of Shaws the Drapers, added: "I would like to thank all my staff and Swansea Bid for organising the mystery shopper."