Swansea City in line for £60m TV cash bonanza
SWANSEA City are in line for a £60 million bonanza — if they avoid relegation next season.
Clubs in the Premier League are set to get a slice of the huge £3 billion television rights deal which covers the top flight from 2013 to 2016.
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Liberty Stadium
With overseas broadcast rights to come on top, it is understood that every club will receive a guaranteed £60m a season — as much as Manchester City picked up for winning the title last month.
But Swansea will only receive that massive cash windfall should they survive their second season in the Premier League.
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The staggering money now on offer is unlikely to make staying in the top division any easier, with chairmen across the country fully aware that the stakes have never been higher.
What it also means is that players' wages — which currently make up around 70 per cent of British clubs' total earnings — are likely to increase, while transfer fees will also hit new heights.
The new TV deal, which saw Sky joined by BT, is a 71 per cent increase on the previous contract.
Swansea banked almost £46m for finishing 11th in the Premier League last term, but even that figure would be dwarfed by the riches on offer from next year.
It has yet to be decided what knock-on effect the new deal will have on parachute payments paid to clubs relegated to the Championship.
Comments
by Philosoraptor
Monday, July 02 2012, 8:50AM
“I think the difference with Swansea is that players are now realising that to come here will not guarantee the best money option, but it stands at high chance that there career can be boosted to no end and to some players that means alot. These are normally young, talented and very hungry players determined to make a mark on the sport.”
by Jimmy_Blue
Friday, June 29 2012, 8:02PM
“No doubt wages and fees will eat up a proportion of it. Just not all as you tried to claim. It's simply not the way our club works.”
by slagheap
Friday, June 29 2012, 10:40AM
“Yes I agree we are not like most clubs and I have nothing but admiration for HJ and co for the stability they have put at the club,and the infastructure they are putting in.The point I was making was that the more money that comes into the game it is only natural that a portion of that money will go to the players pro rata.Unfortunately agents and players are not stupid when it comes to money.”
by deaframbo4
Friday, June 29 2012, 9:54AM
“Hadoken848 - me red arrowing you? No I didn't!
lol”
by Hadoken848
Thursday, June 28 2012, 11:45PM
“Why are you dumb s h 1 t s red arrowing my comment?
Do you want to go back down to the gutter again?
No?
Well shut up then...”
by Jimmy_Blue
Thursday, June 28 2012, 4:48PM
“"Jimmy Blue the money will go as the article has stated on increased players wages and transfer fees year on year"
At most clubs yes. We're not most clubs.”
by Philosoraptor
Thursday, June 28 2012, 2:40PM
“Oh dear, some bitter Cardiff fan is marking us down... I think KKK just heard about the fans meeting at the Cardiff City stadium yesterday and hates the thought of Swansea making as much money as Cardiff is losing.”
by hacker_jack
Thursday, June 28 2012, 1:52PM
“Actually slagheap a portion of it will, the rest will be invested in our infrastructure as much of this years money has been.
What we are setting in place is the facilities and commercial activity that could sustain us as Jimmy said for decades to come.”
by Hadoken848
Thursday, June 28 2012, 1:32PM
“Lets hope we don't overly scrimp then.”
by Philosoraptor
Thursday, June 28 2012, 1:19PM
“I am still wondering how much money the Swans made from ticket sales and merchandising from last season because that £45,900,000 didn't include those. The clubs bank balance must be in the black and there will be about £30,000,000 landing in there again just after the new season is announced because TV money is paid in advanced.
Whatever the current balance is, add another £30 million to that sometime next month!”