Swansea City in line for £60m TV cash bonanza
SWANSEA City are in line for a £60 million bonanza — if they avoid relegation next season.
Clubs in the Premier League are set to get a slice of the huge £3 billion television rights deal which covers the top flight from 2013 to 2016.
With overseas broadcast rights to come on top, it is understood that every club will receive a guaranteed £60m a season — as much as Manchester City picked up for winning the title last month.
But Swansea will only receive that massive cash windfall should they survive their second season in the Premier League.
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The staggering money now on offer is unlikely to make staying in the top division any easier, with chairmen across the country fully aware that the stakes have never been higher.
What it also means is that players' wages — which currently make up around 70 per cent of British clubs' total earnings — are likely to increase, while transfer fees will also hit new heights.
The new TV deal, which saw Sky joined by BT, is a 71 per cent increase on the previous contract.
Swansea banked almost £46m for finishing 11th in the Premier League last term, but even that figure would be dwarfed by the riches on offer from next year.
It has yet to be decided what knock-on effect the new deal will have on parachute payments paid to clubs relegated to the Championship.