Swans fans given chance to have personalised flag for Capital One Cup Final

EVERY army needs a flag to follow and use as a symbol of unity.

Now, thanks to the brainwave of a Swansea businessman, the Jack Army has been given the chance to personalise their pledge of allegiance.

Stalwart Swans supporters have been given the opportunity to have their name, team name or personalised message on a flag supplied by Charles Ashburner in the build-up to the team's Capital One Cup Final at Wembley.

The entrepreneur is also the chief executive of the UK Flag Institute as well as running his own business in the city centre.

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Mr Ashburner said: "We have always made fan flags that you see people taking into the stadium but when we had the play-offs for promotion into the Premier League we had quite a few inquiries and I think people felt it was a bit expensive."

The flag aficionado has since decided to cut the price of his promotional personalised souvenir flags. He added: "I thought it would be a good idea to slash our price to let as many people as possible take a flag with their name or their club name on it.

"We had a few people place orders just after we put the promotion up on Facebook."

Mr Ashburner said the personalised flags take around seven days to produce and get to customers once they have been ordered.

He added: "It is generating a lot of interest.

"We have had inquiries from people from Swansea and Neath Port Talbot.

"Flags can be very emotive, you only have to look at what is going on in Northern Ireland at the moment to see the power of flags.

"When there is something good happening such as the Swans getting to the cup final, personalised flags give people a way of saying we are part of this group but we are individuals at the same time.

"It is also something that after the match, they can fold it up, put it away and 20 years later their kids can look at it and they can say 'we were there'.

"It is a special day and the flag can be used on the day and kept forever."

Mr Ashburner has been chief executive of the Flag Institute for the past 18 months. The group is the largest of its kind in the world with a 500-strong membership mostly made up of individuals as opposed to businesses.

The Flag Institute advises Government and played a key role in changing rules on flag flying in England last year.