Stars give backing to new campaign to get more families to adopt
FORMER Olympic athlete Jamie Baulch and TV presenter Anna Ryder-Richardson are fronting a new campaign called 'Adopt Wales Cymru' in a bid to attract more adopters across Swansea and South Wales.
The campaign is led by a number of adoption agencies in South Wales, including Swansea Council and aims to recruit adoptive parents for children and young people, particularly those who are harder to place.
Both celebrities were adopted as young children and understand the importance of a loving and stable family.
Anna Ryder-Richardson said: "It's the older kids that get forgotten in this society — babies are cute, who cares about the older kids?
"I was lucky, I got adopted at six weeks old, but if I had been six-years-old, life would have been very different. "I could have spent my childhood in care instead of with a family in a place I called home.
"All kids need is love and a safe environment so if you can provide that then you must come forward and persevere."
Alongside Jamie and Anna, current adoptive families are also being used for the campaign, which includes a new website, advertisements, leaflet, posters and social media.
Swansea cabinet member for well being Mark Child said: "We need to provide the best possible adoptive parents and families for local young people.
"Doing this allows them to thrive within a stable, loving, caring family home.
"The campaign aims to raise awareness of the need for adopters and ultimately increase the opportunities to match children waiting for adoption with potential adoptive parents and families.
"We want more people in Swansea to talk about adoption. We want to dispel the many myths about who can and can't adopt and make sure people are aware of the incredible level of emotional and personal support they will get from our outstanding adoption team."
The campaign is being launched today.
Mr Child added: "I'd encourage anyone who thinks they may like to adopt to get in touch with our adoption team to find out more.
"They would not be under any obligation, but may decide this is something they want to be considered for."
To find out more information on adoption visit adopt-wales.co.uk