Soaring temperatures plus events turned up heat in Swansea
THE number of people visiting Swansea city centre jumped by 13.4 per cent in July compared to the same month last year.
Footfall cameras in the city centre revealed a combination of the glorious weather and a number of activities and events helped attract more visitors to areas like Oxford Street and Castle Square.
Figures for July show about 97,000 city centre visitors — that's roughly 13,000 more than the same month in 2012.
Temperatures in July this year regularly rose above 26C (80F) and activities in the city centre included the launch of the Skool's Out programme of children's activities.
Andy Murray's charge to Wimbledon glory was also shown on Castle Square's Big Screen when the tournament entered its second week at the start of July.
Other activities throughout the month included the Wales National Air Show where Swansea Market staff were on hand with vouchers encouraging visitors to make a trip into the city centre.
Coca Cola were also on hand in Castle Square, asking people to 'Share a Coke' and get friends' names printed on bottles of the soft drink as part of their latest marketing campaign.
Swansea Council's leader David Phillips (right) said: "These figures go to show what the impact of tremendous weather and top quality events can be on our city centre. This is especially important at a time when traders need as much support as possible because of factors like difficult economic conditions and competition from the internet and out-of-town retail parks.
"It's an ongoing challenge to do what we can to support the traders who are, after all, the lifeblood of our city centre.
"This is why a number of schemes to support them are ongoing and shoppers can also look forward to a huge variety of events in the city centre as we head towards the vitally important Christmas trading period."
Among the forthcoming events in the city centre will be Halloween activities and the return of Waterfront Winterland to Museum Park from mid-November.
Thousands of shoppers have also already signed-up for a new city centre loyalty card as part of a campaign called Big Heart of Swansea that was launched in August.
It is hoped this will boost visitor figures in the coming months.
Other ongoing work includes opening up 135 new, temporary car parking spaces in time for December at the former Oldway House site.
The project will add to the 160 temporary car parking spaces that were introduced late last year to replace large parts of the former St David's Shopping Centre site that had become empty and unsightly. The Welsh Government contributed grants towards the purchase and demolition of the St David's and Oldway House sites through its regener- ation area prog ramme.