Soaring Swans putting city on map in unlikeliest of places
SWANSEA is being put on the map in the Far East by the city's football team.
The Swans say the popularity of their Jack Army membership scheme is growing in places like Japan and Korea.
The scheme gives members priority access to tickets depending on how many points they've amassed throughout the course of the season. Each home and away match is allocated a certain number of points and members pick up the points by getting hold of tickets and attending games.
The Swans say the scheme is becoming increasingly popular overseas and that more and more people in Japan are starting to sign up.
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They also say some Korean football fans have been visiting the Liberty Stadium and staying in the Swansea Bay area since the Swans signed South Korean Ki Sung-Yeung last month.
Councillor Nick Bradley, Swansea Council's cabinet member for regeneration, said the Premier League was raising Swansea's profile.
"It's very encouraging to hear that Swansea is being put more on the map in the Far East," he said. "I know that people in Nigeria now know all about Swansea because of the Premier League, but exposure in the Far East takes the destination's profile to the next level.
"This is further evidence of the Premier League's worldwide reach and the fact millions of people across the planet are learning about our city for the first time because of it. This can only benefit tourism and the local economy in the long term."
Comments
by PaulStuart
Monday, September 17 2012, 4:37PM
“Just brilliant to read that so many Swansea boys - fans - are working all over the world enjoying such recognition for our team. Who would have thougt this possible only a few seasons ago. Tidy.”
by Swansfirst
Monday, September 17 2012, 12:57PM
“The Swans have certainly put Swansea and Wales on the international map. Swansea was well known before, of course, because of Dylan Thomas and the Gower coast, but of the people I know in the US and Canada as well as in Portugal, Spain and France, none have heard of Cardiff Bay. When they refer to Wales it's all about Swansea City and the Swans. The team has fans all over the world, including South America.”
by Philosoraptor
Monday, September 17 2012, 10:07AM
“Chris, I speak to people from many nations due to my job... and they have all heard of Swansea, and none of them have heard of Cardiff. America, Asia, Africa. Cardiff is now the place you pass through to get to Swansea.”
by Hadoken6773
Sunday, September 16 2012, 3:53PM
“my "p" key is dodgy!”
by Hadoken6773
Sunday, September 16 2012, 3:53PM
“I hoe they exand the stadium deending on how swansea do this year it should be a top priority.
It will pay for itself within a year.”
by Chris76
Sunday, September 16 2012, 1:59AM
“Visit Wales love Cardiff Bay and the Gower.
I'm a Welsh Ex-Pat, many people I speak to know of the two places named above, but many know Swansea only as the place you pass through between the motorway and the Mumbles.
I visited "town" recently and tried to think through a non jack head, its true, Swansea is nothing but a place on the way to a place.”
by Dakes
Friday, September 14 2012, 7:04PM
“Nobody knew what Wales was when I was in Asia. They certainly knew all about Swansea though!”
by hacker_jack
Friday, September 14 2012, 5:13PM
“The website is frankly atrocious, I can't say I know anyone who uses it on a regular basis for anything other than tickets.
And yes the stadium was built to be more than adequate for a team of our size and means, we were averaging less than 8,000 a match at the Vetch for years before the new one was announced.”
by brochadav
Friday, September 14 2012, 3:41PM
“There are very good reasons why the stadium was built this way. Including that absolutely nobody could have foreseen our rapid progress to the top division and everything that's come with it.
Laudrup as manager, if I'd said that just 5 years ago I'd have been sent to the nuthouse.
Swansea City has gone global and we didn't even have to prostitute ourselves to any billionaire businessmen or forget 100 years of history to do it.
Well done, again and again and again, to our board.”
by westcoastswan
Friday, September 14 2012, 11:41AM
“pity they never built the liberty stadium bigger or made it easy to expand then all these fans could get tickets.
brighton built the amex stadium 22k and now its already been expanded to 27k”