Soaring Swans putting city on map in unlikeliest of places
SWANSEA is being put on the map in the Far East by the city's football team.
The Swans say the popularity of their Jack Army membership scheme is growing in places like Japan and Korea.
The scheme gives members priority access to tickets depending on how many points they've amassed throughout the course of the season. Each home and away match is allocated a certain number of points and members pick up the points by getting hold of tickets and attending games.
The Swans say the scheme is becoming increasingly popular overseas and that more and more people in Japan are starting to sign up.
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They also say some Korean football fans have been visiting the Liberty Stadium and staying in the Swansea Bay area since the Swans signed South Korean Ki Sung-Yeung last month.
Councillor Nick Bradley, Swansea Council's cabinet member for regeneration, said the Premier League was raising Swansea's profile.
"It's very encouraging to hear that Swansea is being put more on the map in the Far East," he said. "I know that people in Nigeria now know all about Swansea because of the Premier League, but exposure in the Far East takes the destination's profile to the next level.
"This is further evidence of the Premier League's worldwide reach and the fact millions of people across the planet are learning about our city for the first time because of it. This can only benefit tourism and the local economy in the long term."