Series of promotional videos encourage visitors to Swansea Bay
A SERIES of promotional videos are being shared with the world to encourage all types of visitors to Swansea Bay.
The six videos, which have been uploaded to YouTube, each have a theme and are aimed at showcasing the city and Gower.
One concentrates on attracting families and the another is aimed at dog lovers.
The other themes are romantic breaks, culture, photography and thrill-seeking.
The campaign, called Make the Weekend Last a Lifetime, is being spearheaded by Swansea Council.
One of its aims is to encourage Premier League football fans to spend more time in Swansea Bay instead of just spending 90 minutes at the Liberty Stadium.
Locations in the video promoting Swansea Bay as a place for romantic breaks include the Worm's Head Hotel, Oxwich Bay and Oystermouth Castle.
Rhossili Bay, Clyne Valley Country Park and the King's Head pub in Llangennith are among the locations featured in the pet-friendly promotional video, which stars a golden retriever called Dex.
Nick Bradley, Swansea Council's cabinet member for regeneration, said: "Swansea Bay has so much going for it as a visitor destination for both people in the UK and overseas.
"It's not just a top city of culture and a leading waterfront city of sport, but it's also a fantastic place for all types of visitors to spend time — from families and adrenaline junkies to people looking for a romantic break or somewhere that's dog-friendly with outstanding scenery.
"We've made tremendous strides in the use of social media to market Swansea Bay over the last few years, but this new campaign will add to all that's already been achieved.
"The beauty of YouTube is that it has a worldwide reach and the job now is to raise awareness of these videos through as many channels as possible to attract even more people to Swansea Bay in future.
"More visitors means more money being spent in our local businesses, helping boost the Swansea Bay economy."
Each video lasts up to a minute.
The campaign is also looking to attract football fans back to Swansea Bay who may have visited the area many years ago and speak about it online with great affection and nostalgia.