Scarlets' presence brings 15,000 hotel bookings to south west Wales every year
THE presence of the Scarlets brings an estimated 15,000 bed nights to hotels across South West Wales every year.
An economic and social impact report revealed the huge effect the club has on the tourism scene across the region.
Chief executive Mark Davies said: "Only a couple of weeks ago we had the first Uefa ladies' football tournament held in Wales with the majority of games including the semi-finals and finals played here.
"If Parc y Scarlets was not here Uefa would not have brought the tournament here.
"There was a vast array of countries that came to west Wales and they were enchanted.
"Some of these girls were genuinely enthralled and blown away by what they saw in west Wales.
"This year in the Heineken Cup, from a competitive view we have got a tough group but outside of that London Harlequins and Paris Racing Metro are coming to Llanelli.
"A high proportion of those people will stay as they are coming a long way, and they will be part of the 15,000 bed nights per annum for local hotels in Llanelli, Carmarthen, Swansea Laugharne.
"We are bringing people to the region and even if 10 per cent of them discover the magic they will be back, and not just for a game of rugby.
"We have got to have the confidence in our environment that they will."