Scarlets and Star link up
THE Scarlets have teamed up with media partner South West Wales Media Ltd, which owns the Llanelli Star, the Carmarthen Journal and the Evening Post, for an exciting new season of rugby and community activity at Parc y Scarlets.
Now in its third year of sponsorship, the Llanelli Star and the Carmarthen Journal will once again show their support for their Scarlets rugby region as the local newspapers link up with the famous rugby club in a partnership that will be at the heart and soul of community life in Carmarthenshire.
The newspapers which champion their local communities will help promote the Scarlets rugby season to attract new and existing supporters with a series of joint promotional campaigns ahead of key matches and events at Parc y Scarlets.
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And none come much bigger than the big West Wales derby this Friday evening (7.05pm) at Parc y Scarlets as the Scarlets welcome their neighbours and arch rivals the Ospreys to challenge for traditional bragging rights and the Evening Post Cup.
The Scarlets are making significant strides forward on and off the field this season, with an unbeaten run so far on the field and sitting at the top of the RaboDirect Pro12 table with 14 tries scored in their first three games.
The region is also performing off the field, with season ticket sale revenues 6 per cent up on last season, commercial revenues up 18 per cent, and increased crowds, with the Scarlets' average crowd of 9,006 last season up 15.5 per cent on the previous season and the third highest in the Celtic League behind Munster and Leinster.
The Scarlets' newspaper media partners will work with the region on an exciting season-long programme of news, exclusive promotional activity and events to keep supporters in touch with the very latest developments.
As part of the new partnership, the Llanelli Star logo will appear on the front of the Scarlets shorts as well as having high visibility around the ground.
A range of exciting and unique initiatives between the two partners will follow throughout the 2012-13 season, including community work, awards and some 'money can't buy' exclusive Scarlets match-day competitions.
Scarlets chief executive Mark Davies said: "We are working hard to build on our strong community links throughout the region and that includes good working partnerships with the media that serve our communities so well.
"We both have a responsibility to our communities in Carmarthenshire to engage with local people, clubs, schools, community groups and businesses to ensure we represent and promote the people that support us and inspire a new generation in rugby and sport.
"We both want to operate at the heart of our communities and celebrate everything that is great about this region. We are committed to investing in and promoting great Welsh rugby talent and we want the results of our ethos to develop from within to bring success to our squad, our supporters and this region.
"We want everyone to be proud of our team, and our campaigns with our media partners will look to excite our supporters, ensure they are kept up to date with the latest news as well as offering some unique and exciting offers exclusively for readers."
Editor of the Llanelli Star Bede MacGowan said: "The Llanelli Star is delighted to once again support the Scarlets after a successful partnership over the last two seasons and will continue to strengthen its commercial partnership with this great region.
"It will give our readers the opportunity to have access to exclusive competitions, news and offers that can't be found anywhere else.
"The Star has been at the heart of the local community for more than 100 years and is ideally situated to promote and support the Scarlets, whose community-spirited values and heritage mirror our own.
"We will look forward to key celebrations with the Scarlets this season, such as the excitement and pride of our 40th anniversary as a rugby community and town of the 1972 team's 9-3 win against the All Blacks on Wednesday, October 31."
"We wish the Scarlets all the very best for the season ahead and we will take great pride in backing this exciting team of players who are showing such great potential. What a great start they have had already — long may it continue!"