Producers casting their web to get customers online

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Wednesday, July 28, 2010
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This is SouthWales

FOOD producers from Carmarthen and South Ceredigion are just a click of the mouse away thanks to a new local food website.

Part of the overall fork2fork campaign to encourage people to buy direct from local producers, the website features many Carmarthenshire producers and is designed as a one-stop shop for finding and buying local, fresh and direct food either through farmers' markets, farm shops, box schemes or online.

Carmarthenshire businesses featured on the website include farm shops, farmers' market producers and online producers including Cwmcerrig and Nantgwynfaen farm shops, Hafod Cheese and Mair's bakehouse.

Produce

Cwmcerrig farm shop, run by the Watkin brothers, is one such Carmarthenshire business to be featured on the fork2fork website.

Opened in March 2009, the farm shop now employs locally over 40 people and at least 80 per cent of the produce in the farm shop is sourced locally in Carmarthenshire.

"We've had people visit from all over the world, they think it's great and we are trying to keep up the good work," says Roland Watkin, of Cwmcerrig.

Other local producers featured include Nantgwynfaen farm shop near Llandysul and Hafod Cheese, which sells its cheeses online and post letterbox-friendly cheeses out to their customers.

As well as providing information about where to buy directly from producers, the website also provides an interactive map of all key direct food sales events and locations ready for the summer months.

Visit the website at www.fork2fork.org.uk.

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