Passionate brewery toasts Cwtch culture bid with beer
CHEERS! A Swansea brewer is making a special beer to celebrate the region's City of Culture bid.
Cwrw Cwtch is being brewed by Tomos Watkin — and there are hopes it could soon be used to toast winning the prestigious title.
Swansea Bay is in the final four to be crowned UK City of Culture 2017, where it is battling against Dundee, Hull and Leicester. The winner will be announced next month.
A host of famous faces, organisations and firms are backing the Swansea Bay bid, from the players of the Swans and Ospreys to Hollywood star Michael Sheen, schools and Joe's Ice Cream.
Now Tomos Watkin is hopping to it too.
Connie Parry, boss of the Swansea Enterprise Zone-based brewer, said: "We are thrilled to bits about the bid — this part of the world has so much to offer and has wonderful people.
"Winning the bid would really raise awareness of the region, and hopefully encourage more visitors to come and experience our amazing countryside and cultural heritage for themselves.
"We are very passionate about Swansea Bay and about Wales, and are proud to be backing the bid in our own special way."
The drink — named after the Cwtch the Bid campaign and the Welsh word for beer — goes on sale in pubs next week.
Head brewer at Tomos Watkin, Alex Cunningham, is the man who came up with the bid beer, which is made from a mix of styrian and fuggles hops.
He said: "We wanted to brew a beer that suited the time of year — a darker, warming winter ale. I did a bit of research and came up with the recipe for Cwrw Cwtch. We are happy to be supporting the bid."
It has been estimated that winning the City of Culture 2017 could be worth up to £70 million to the region's economy, as well as providing a lasting cultural and social legacy.
The four candidates vying for the title have all submitted their detailed bids and next month will have to give a final presentation to the panel of judges, which is led by Brookside creator and TV executive Phil Redmond.
The winner is expected to be announced in Derry/Londonderry — which currently holds the cultural crown — in the week beginning November 18.
A host of major events are being lined up for Swansea Bay — which includes Carmarthenshire and Neath Port Talbot — if the bid is successful, ranging from surfing and music festivals to a major programme of theatre performances, lectures and workshops from world leaders in the arts, entertainment and science, international rugby matches, history projects and hosting the globally-famous Turner art prize.