Opening of home superstore B&M brings 40 jobs to Swansea

MORE than 40 jobs have been created at a giant superstore on a Swansea trading estate.

Bargain supermarket chain B&M is expanding across South Wales and has opened its second store in the city.

The 30,000 sq ft premises at the Cwmdu Industrial Estate covers everything from bed sheets to aquariums.

The store follows similar B&M outlets which opened in Llansamlet and Port Talbot earlier in the year.

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Cwmdu Industrial Estate B&M store manager Chris Ellis said: "This store is a home store as opposed to a bargain store.

"We have extended ranges with home textiles and furniture as well as wall paper, paint and DIY ranges." Mr Ellis said B&M would succeed where the likes of Woolworths had failed because the chain sells good products at the right price.

He said: "We are a good basic retailer.

''We keep the system simple and we have different ranges of stock all the time."

Mr Ellis and his team took on the unit four weeks ago and it has since been given an overhaul with the last two weeks being spent stocking the shelves.

He said the new staff at the store did not have to have a huge amount of retail experience, but they must be good with customers.

The manager said: "We are a bargain store but we want high class standards." David Davies and Liam Quint are among the new staff who started work at the store yesterday.

Mr Davies said had been unemployed before his job at B&M and said he was looking forward to the challenge.

The 28-year-old, from Sandfields, said: "I've set myself new goals and I'm trying to further my life. It is going to be a really busy store."

Mr Quint, also 28, is from Fforestfach, and formerly work- ed for a leisure centre in Cockett.

He said: "With such a big store like this, it is a fantastic opportunity to be a part of an up and coming business, especially when everyone else seems to be struggling."

B&M was launched in Blackpool as a single store in 1979.

Now, more than 30 years later, it has grown to more than 190 stores across the country, employing more than 5,000 staff. More stores are expected to open in Cardiff, Newport and Bristol.