Odeon multiplex cinema's grand launch heralds a bright future for Llanelli
FILM lovers in Llanelli have been flocking to a brand new cinema — heralded as "the start of a brighter future".
The town's new Odeon multiplex cinema officially opened on Friday following a special premiere evening on Thursday.
At the event, VIP guests including schools and community groups were treated to an exclusive screening of Madagascar 3: Europe's Most Wanted.
And all were full of praise for the five-screen cinema — which has the most advanced sound system of any in the UK.
Business Cards From Only £10.95 Delivered www.myprint-247.co.ukView details
Contact: 01858 468192
Valid until: Sunday, June 30 2013
Town mayor Winston Lemon said: "My first impression on walking in is that the cinema is outstanding.
"It's great to be here on this special occasion.
"Hopefully it will bring people back to Llanelli and liven up the town centre."
And Carmarthenshire councillor Jim Jones said: "It's wonderful to see Llanelli coming alive once again.
"This is the start, I hope, of a brighter future for the town.
"Being in the new cinema you don't feel like you're in Llanelli — you feel like you're in Swansea or Cardiff."
Students from Coedcae School were also invited to the glamorous opening — with head and deputy head boys and girls enjoying the night.
Assistant head teacher Justine Allen said: "I think it's fantastic and all the students have been so excited to come tonight.
"They are the ones who will be using the cinema, so I think it's lovely that they could come.
"It looks amazing, and I think it will be great for the town."
Glan y Mor School pupils were also invited to the opening.
School site manager Warren Booth said: "I think youngsters will really appreciate having a nice new cinema to go to. They all think it's amazing."
And Llanelli Library manager Mark Jewell said: "I'm overwhelmed. It's really exciting to be here.
"The cinema looks really modern, and I really hope it will give the town a boost."
The new cinema is the second part of the five-phase £60 million regeneration scheme in the town to be completed — with the new public library having already opened — and has created 28 new jobs for the town.
A council spokesman said screenings were fully booked on Friday, saying Llanelli had "waited patiently for 74 years" since the last new cinema opened — also an Odeon, in 1938.
General manager Nick Price said: "We are thrilled to open our doors to all cinemagoers across Llanelli and be part of the fantastic investment in the area.
"We look forward to welcoming local film fans through our doors on the community screening evening and every day for years to come."
And Carmarthenshire Council leader Kevin Madge said: "It's fantastic to see the first part of the East Gate scheme opening.
"The new Odeon cinema is a state- of-the-art building with the latest technology and will be a welcome addition to Llanelli town centre."
Odeon will be joined at East Gate by Nandos, Travelodge, Costa, Ben & Jerry's, the Scarlets Experience, Jenkins Bakery, and Y Ffwrnes theatre, set to open in December.