New logo for Dyfed Powys Police Crime Commissioner Christopher Salmon
A CEREDIGION student, a Carmarthenshire college and a Powys business have worked together to create a new image for the Office of the Dyfed-Powys Police and Crime Commissioner.
Lowri Morgan, a 20-year-old graphic communication undergraduate at Coleg Sir Gar, produced a logo concept for commissioner Christopher Salmon then worked with professional designers Motif Creative to deliver a logo and new brand guidelines.
The fresh look aims to reflect the commissioner's role as the voice of the public on policing and crime matters across the region.
Mr Salmon said: "The branding helps my office deliver a message of approachability, trust and professionalism.
"A great deal of thought and expertise went into it and I'm very pleased with the results.
"In modern, graphical terms the logo reflects a feeling of strong community in a predominantly rural setting with a nod to policing heritage.
"I hope it will be around for many years to come.
"I thank the BA graphic communication department at Coleg Sir Gar for approaching me with the idea of running a design challenge among their students. I congratulate Lowri on winning that competition and for her work throughout the design process. I salute Motif Creative for their skill and expertise in working with Lowri to take the project through to completion."