Michael Laudrup in Swansea sparks million TV views in Denmark
HE'S a king among men in his homeland and it seems the Danes' love of Michael Laudrup has sparked a huge interest in Swansea.
More than a million people in Denmark — almost a fifth of the country's population — tuned in to watch a TV programme about the city, the Swans and its new manager screened before a Euro 2021 match.
Mumbles, Singleton Park and Dylan Thomas Square were among the locations included on Danish TV programme DR Sporten before Portugal's quarter-final against the Czech Republic.
The Danish broadcasters visited Swansea to cover the appointment of national hero Michael Laudrup as the new manager of the Swans.
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Holger Rasmussen, the DR Sporten journalist who visited Swansea, said: "You can't believe how famous Laudrup is in Denmark — he's as close as you can get to the Danish Royal Family.
"Everybody knows his name and picture, and I'm sure there will be a lot of Swansea City FC supporters in Denmark in the season to come.
"Laudrup's every move will be followed and many Danish newspapers will cover Swansea City's games.
"And I guess you'll also see a lot of Danes going to Swansea and other Premier League cities to follow Laudrup's new team in person if they can get tickets.
"I'm sure I'll go back to Swansea as a tourist one day too."
Swansea Council said it was further evidence of how Premier League status was putting Swansea on the international map.
Nick Bradley, Swansea Council's cabinet member for regeneration, said: "The Premier League is arguably the best of its kind and that means it attracts viewers from all corners of the world.
"But this isn't just great news for the Swans as a football club.
"It's also great news for Swansea Bay because it will raise our profile as a visitor destination and that will hopefully encourage more and more people to come here and spend money in the local economy. I've been to Nigeria several times over the past few years and it's amazing the number of people there who have now heard of Swansea just because of the city's Premier League status.
"Michael Laudrup's profile in Denmark and beyond means there's going to be heightened interest in Swansea Bay when the new season kicks off and we'll make every effort to ensure the whole area continues to benefit."