Liverpool gets look at our local landmarks
AN eye-catching Swansea Bay promotional poster has been put up in one of Liverpool's busiest transport hubs.
The poster, which includes an aerial shot of the Gower coastline, has gone up in Liverpool Central railway station in the build-up to Monday's Premier League game at the Liberty Stadium between the Swans and Liverpool.
It is part of a new marketing campaign called 'Make the weekend last a Lifetime' being led by Swansea Council that's aimed at encouraging as many visitors as possible to Swansea Bay, both football and non-football fans and their families.
The poster has been designed in the style of a scrapbook. It also gives reference to forthcoming celebrations to mark the 100th anniversary of Dylan Thomas's birth, Swansea Bay's shortlisting for UK City of Culture 2017 status and Rhossili being named by top travel website TripAdvisor as Britain's best beach.
Similar smaller posters have also gone up in other hotspots, including Lord Street, one of the city's main shopping areas.
Nick Bradley, Swansea Council's cabinet member for regeneration, said: "Liverpool is one of the most passionate football cities in the world and this campaign shows we're doing what we can to raise awareness of Swansea Bay there as this Premier League season's game against Liverpool at the Liberty Stadium edges ever closer."