Heartfelt hopes for city success after rush for new loyalty card
SHOPPERS have been rushing to get their hands on the new Big Heart of Swansea loyalty card.
A total of 5,000 signed up to the new scheme yesterday alone.
Queues of people went along to Oxford Street during the course of the morning and afternoon to collect the plastic card which boasts more than 100 discounts at city centre stores.
A celebration was staged in the street, along with in the city's Union Street and Portland Street to mark the launch of the Swansea Council and Bid campaign.
Youngsters were having a kick-about with Swans ambassador Lee Trundle, who owns the city centre bar Ten in Kingsway.
While others had their faces painted and children carried their free heart-shaped balloons.
Welsh cakes and love spoons were also given away as part of the heart-themed day.
Lee said he was pleased to be a part of the major launch which is designed to help shoppers save money and boost firms in the city centre.
He said: "I have always had a good response from the people of Swansea — it's good to be meeting with the children.
"I have got bar Ten in Kingsway."
He added: "Although I'm from Liverpool, I've chosen Swansea as my home — I enjoy living here and have enjoyed my best football here.
"It's good to get the football club involved. "The more people talking about the card the better as it will be good for businesses in the city centre."
Dancers from the Dani Dee School of Dance troupe were on hand to entertain shoppers and there was live music from the Stagecoach Theatre Arts School Choir.
Mum-of-two Shereena Maguire, aged 23, of Blaenymaes, said she would always take her old loyalty card out with her on a visit to the city centre as it helped her save.
She said: "I was shopping in Wilkinson a lot with last year's card — it's a good thing.
"I think it will make more people want to shop in Swansea."
Joanna Evans-Taylor, aged 42, a cafe assistant, from Winch Wen, said: "The card does really encourage you to come into Swansea. I think the event has been really good especially things like the face painting for the children as they are off school."
The water in the Castle Square fountain was turned red in celebration of the launch and a "bubbleologist" was blowing heart shaped bubbles to keep youngsters entertained.
Fred Hughes, aged 71, who is retired, from Mumbles, said: "The card is brilliant — it's more substantial this time.
"I use it quite a lot in Wilkinson and Health & Herbs.
"They have got to draw people into the city centre — more people will come in and they have some incentive as money does not go so far nowadays."
To register or for more information visit www.bigheartofswansea.co.uk