Guitar Master Jon Gomm Plays Swansea's The Garage, Uplands on Saturday 31 August.
HANKS to the power of the omnipresent Stephen Fry and his glowing Tweet about Jon Gomm, the funksome guitar experimenter has enjoyed some well-deserved time in the sun of late.
The self-effacing Blackpool lad has always preferred to let his guitar do the talking — and more often than not it sounds as if it is speaking in tongues — so he isn't exactly courting the attention.
He did well in the 'shall I cede my credibility for the mass exposure I can get out of Britain's Got Talent? debate', by giving an invitation to appear on the show last year the cold shoulder.
But he is doing pretty well out of his self-sufficiency ethic thank you very much, having raised much of the cash needed to record his new album, Secrets Nobody Keeps, from his fans.
Jon heads to Swansea's The Garage this weekend to share some of the new tracks.
He says he is single-minded about getting his music out there, but he draws the line at the Cowell circus.
"How long did it take me to make the decision to turn it down? About a millisecond.
"But it shows you how it really works. Auditions closed weeks before and they put in a call to my manager to ask me to take part, so they do call people in and engineer things."
But the increased attention did have its advantages, not least because of the millions who flocked to his site, but also because it led to an email from one of his lifelong heroes.
"Yes, I got an email from David Crosby — 'Hey John, it's Croz'.
"Just a nice email saying he loved my playing and my voice, which is ridiculous because he has one of the world's great voices.
"It took me a while to accept it wasn't someone playing a joke and pretending to be him."
It is a particularly satisfying thumbs-up since Crosby worked closely with Michael Hedges, the man John bases a lot of his style upon.
"Michael Hedges was a master, though not enough people know about him, and he is gone now, so maybe they won't. But I remember watching Crosby, Stills and Nash with their comeback a couple of years ago, playing the Jay Leno show, doing a Michael Hedges arrangement of My Country 'Tis Of Thee. I was ridiculously excited."
CSN were no slouches when it came to guitar innovation themselves, so it must be a kick for Crosby too, to see someone picking up that baton, when guitar music has been sounding a bit stodgy of late.
Jon's style digs into flamenco, Indian rhythms, blues and folk, and his habit of using the body of the beast to beat out percussive strikes has seen him dubbed a one-man symphony.
He even does a nice line in disco.
Jon agrees it is vital to bring something new to the table when so much has already been done.
"You know, the most boring thing you can possibly do is to learn to play the guitar. I started when I was very young and it didn't take me long to get to the point where I thought, I can't learn anything else and this is quite dull.
"So I took it somewhere else to keep myself interested."
Jon plugs in too at Cardiff's The Moon Club on Saturday, September 7.