Funeral director offers 'Swansea till I die - and after' service
A CITY funeral director is hoping his advertising logo of, “Swansea till I die - and after”, will have some life in it.
Alan James is offering football-themed funerals for those who want to be linked for eternity with the beautiful game.
Mr James, managing director of John Edwards Funeral Directors, Morriston, said more people were opting for services which reflected their passions in life.
He can supply coffins covered with a football or rugby pitch image, or in the colours of the deceased’s favourite team. Using a club logo or badge was a different matter, he said, as many clubs might not like to be seen as profiting in any way from such an occasion.
Mr James has arranged a range of tailor-made funerals.
“We had a very keen horse racer, and we put an image of Red Rum on his coffin.
“One lady had a beautiful floral coffin covered in bluebells.
“Another wanted a pink coffin for her grandmother. She went on the Dulux website and chose the exact colour. It was Barbara Cartland pink - she was absolutely delighted.”
Mr James added: “One of my friends saw a Star Trek coffin and said, ‘I want that’.”
Mr James added that motorcycle sidecar and horse-drawn hearses had been popular for a long time, while Swans fans heading to the beyond sometimes chose songs such as Take Me To The Vetch Field and had a Swans flag draped over their coffin.
More than 3,000 people in Swansea shuffle off their mortal coil in an average year, with around 80 per cent of those opting for cremation.
“Quite often funeral arrangements are based on a Victorian idea of a funeral - very sombre and morbid,” said Mr James.
More people nowadays, he added, felt that celebrating their enjoyment of life was a more fitting send-off.
Reflecting on his own fate, he said: “I’m more into music - so it would have to be Jimi Hendrix’s All Along The Watchtower, as you get Hendrix and Bob Dylan in one!”