Fully-booked Pembrey hotel must now find guests to fill rooms booked for Beach Break weekend
A HOTEL already fully booked for the weekend of a popular student festival, will now have to find guests to fill up the rooms, after it was announced it would move from Pembrey.
On Tuesday, Seed Events announced Beach Break Live would move back to Cornwall, taking place in Newquay.
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FLASHBACK crowds at last year's Beach Break Live
The news came just four months after it said the festival would come back to Pembrey Country Park for a fourth year — and started to sell early-bird tickets.
It has been held at the beautyspot for three years, despite initial opposition.
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The Ashburnham Hotel in Pembrey began taking bookings in October and was already fully booked for the weekend of June 20 to 24 when the news was revealed.
Assistant manager, Tina Brown, said: "We don't take payment before hand, people pay when they arrive, so we don't have to refund anyone.
"But we've now lost that money, not made it like we were expecting.
"It was a very busy time for us, with all the rooms booked out and people dining with us as well.
"It does affect the hotel a lot."
She said she would welcome a similar event coming back to the area, adding: "That sort of thing has good and bad points, there's always going to be reaction and elements of the unsavoury, but on the whole it was a good event, it brings people here and promotes the whole area."
In October, organisers confirmed the return of the festival to the venue, between June 20 and 24 this year.
Early-bird tickets for the festival — predominantly aimed at the country's student population — also went on sale.
But now those who have made the early buy will have to make their way to a new venue.
The decision to move a student music festival has been described as a loss to the community.
County councillor Hugh Shepardsdon said: "It will be a loss to the county, the local area and in particular the country park, whose budget for the coming year will be hit with a £50,000 deficit.
"Despite initial opposition to the event, I believe that the majority of people were now in support of it.
"The local area did benefit financially from the event, with traders, bed and breakfast establishments and hotels benefiting."




7 Comments
by Zoomer
Thursday, March 14 2013, 1:43PM
“Ashburnham Hotel. You need to change your terms and conditions of trading, to those similar to hotels |I have stayed in.
When you book a room, the hotel wants a credit card number, there and then. Your credit card is then only charged when you check out of the hotel, OR, there's a " no show", i.e. you fail to turn up.
Should you wish to cancel your booking, there's a sliding scale of cancellation charges. It's what loads of hotels now do.”
by Jiffy
Thursday, March 14 2013, 12:21PM
“More motor races at Pembrey Circuit. You're are joking? Have you heard what's happening at Mallory Park Circuit and has happened at Brands Hatch?
Both race tracks have been in existance for well over 60 years. New residents to the areas have campaigned to close them down because of the noise. Idiots have claimed they were not aware of either ciruit when they moved there.
http://tinyurl.com/ctjzcb2”
by Takumi
Thursday, March 14 2013, 12:10PM
“Why not invest more in Pembrey Circuit? Tidy up and bring it up to standard and it could host some BTCC rounds, Clio Cup, etc. BTCC already use it to shakedown the cars so why not? It would be a great attraction.”
by Jiffy
Thursday, March 14 2013, 11:19AM
“Perhaps the council should be looking at charging an extra "Quiet Zone" council tax around Pembrey and similar areas where NIMBYs hold sway over people having fun.
If they want to special treatment, they should pay for it.”
by boogieboy
Thursday, March 14 2013, 10:41AM
“agree there Spideyjonesy. C'mon Carmarthenshire Council, put an event on, you know the park can support events of that size, why not have a weekend family friendly festival with some decent headline acts as well as the local music scene”
by boogieboy
Thursday, March 14 2013, 10:41AM
“agree there Spideyjonesy. C'mon Carmarthenshire Council, put an event on, you know the park can support events of that size, why not have a weekend family friendly festival with some decent headline acts as well as the local music scene”
by Spideyjonesy
Thursday, March 14 2013, 9:58AM
“look pembrey is hardly going to be an annual world wide mecca for music festival goers is it? stop moaning and try to get something else going down there that people want to visit for.
All of west wales appears to think the world owes them a living show some gumption for goodness sake, what a bunch of victims you lot are, thank god for the loughour bridge!”