Fully-booked Pembrey hotel must now find guests to fill rooms booked for Beach Break weekend
A HOTEL already fully booked for the weekend of a popular student festival, will now have to find guests to fill up the rooms, after it was announced it would move from Pembrey.
On Tuesday, Seed Events announced Beach Break Live would move back to Cornwall, taking place in Newquay.
The news came just four months after it said the festival would come back to Pembrey Country Park for a fourth year — and started to sell early-bird tickets.
It has been held at the beautyspot for three years, despite initial opposition.
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The Ashburnham Hotel in Pembrey began taking bookings in October and was already fully booked for the weekend of June 20 to 24 when the news was revealed.
Assistant manager, Tina Brown, said: "We don't take payment before hand, people pay when they arrive, so we don't have to refund anyone.
"But we've now lost that money, not made it like we were expecting.
"It was a very busy time for us, with all the rooms booked out and people dining with us as well.
"It does affect the hotel a lot."
She said she would welcome a similar event coming back to the area, adding: "That sort of thing has good and bad points, there's always going to be reaction and elements of the unsavoury, but on the whole it was a good event, it brings people here and promotes the whole area."
In October, organisers confirmed the return of the festival to the venue, between June 20 and 24 this year.
Early-bird tickets for the festival — predominantly aimed at the country's student population — also went on sale.
But now those who have made the early buy will have to make their way to a new venue.
The decision to move a student music festival has been described as a loss to the community.
County councillor Hugh Shepardsdon said: "It will be a loss to the county, the local area and in particular the country park, whose budget for the coming year will be hit with a £50,000 deficit.
"Despite initial opposition to the event, I believe that the majority of people were now in support of it.
"The local area did benefit financially from the event, with traders, bed and breakfast establishments and hotels benefiting."