Fashion addicts hungry to get their hands on some catwalk chic
LOOKING for the hottest looks, the best dresses, that showstopper look?
Want to find out what this season's key fashion trends are or just need a new season revamp?
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Lunacy, of Port Talbot, will be hitting the catwalk with the season's key fashions.
Then pick up some great ideas at the Evening Post's Fashion Addict show which takes to the stage in a glitzy Swansea event next month guaranteed to offer top marks for style.
Whether you want an instant update or want to add a traditional touch to your wardrobe, this Red Carpet event will be a must!
Big names will be there including River Island, Debenhams, Slaters, Miss Selfridge and Zara. So too will be Britain's Next Top Model winner Mecia Simson courtesy of the world-famous Models 1 agency.
But very much in the frame will be local favourites such as Posh Frocks, Prom Queen in Llansamlet, Mollys Fashions in Fforestfach, Bryn-y-Mor Road's Vania Jesmond, Maxine De Paris and Splash from Mumbles, Rock and Roll Boutique in The Kingsway and Port Talbot's Lunacy.
Its bosses, sisters Rebecca Bogue and Emma Hanford describe the company style as "eclectic, quirky, chameleon, daring and passionate."
Both the Port Talbot branch and a sister shop in Cardiff are a fashionista and chameleon's dream.
If it is the different and unusual you are after, this is where it's at.
"We really mix up styles so that we offer a great selection to all women.
"We also offer free styling advice if required and as we are a small, independent company we know a great deal in terms of things such as product knowledge.
The atmosphere in the boutiques is very relaxed with life-size flamingoes and great '50s cocktail bars as our counters. "So it's very kitsch!
"We never stock huge volumes of the same garment and prefer up-and-coming independent labels to the big brands therefore providing the customer with originality. We also offer an alternative to the high street as our price points are reasonable."
The duo say the sell-out March 14 show will be a perfect opportunity for customers to get up close and personal with their designs.
Lunacy's mantra? "Wear the item: don't let the item wear you.
"Confidence is the most important aspect to fashion."
Supported by the Daily Mail, the show — Fashion Addicts at the National Waterfront Museum — will celebrate all that Swansea has to offer.
It is being sponsored locally by the city's Sancta Maria Hospital in association with the city's Business Improvement District (Bids) group.
South West Wales Media managing director Blanche Sainsbury said: "It's going to be a fashion explosion, and it's going to be fabulous for Swansea.
"When John Lewis and the St David's Centre opened in Cardiff, retailers from Swansea were concerned about the effect it would have on them, and the Evening Post wanted to help.
"However, this is not just about Swansea, this is about South West Wales.
"Whereas many shoppers from Swansea would venture to Cardiff, Swansea is the regional centre for people living in towns such as Llanelli or Carmarthen.
"The show is for them too. There's a great mix — we have national retailers like Debenhams taking part and local traders too."
The show is being produced by Brian Brown and his team, which includes hairdressers Lara Johnson and Andrew Price.
There will also be performances by dancers from London-based company Boss Creative, who have been out on tour with Kylie Minogue.
Fashion addict Rhian Perry, aged 34, from Gorseinon, who is attending the show with three friends adds: "It is all very well buying clothes off the rail: but actually seeing them being worn on the catwalk will make all the difference.
"It's great that we are getting something like this right here on our doorstep."







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