Ex-Swans star forced into change of direction
A HUSBAND and wife team have diversified their business to keep afloat in the city's marina quarter.
City business owners Nigel and Jane Stevenson launched their operation Waterfront News and Snacks in the SA1 district of Swansea six years ago.
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But after investing a significant amount of time and money, the couple found they were struggling to keep going in the face of competition from the likes of supermarket giant Tesco.
Mr and Mrs Stevenson decided to bite the bullet and completely overhaul their business and instead follow the route of a cafe and takeaway rather than a traditional newsagent.
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Mrs Stevenson claimed planning regulations restricted growth of the business and the arrival of Tesco in 2010 proved significant competition.
The entrepreneur said she and her husband had to remove both their Lottery machine and their cash dispenser because the business was not meeting targets set by the machine operators.
She said: "From a business point of view we've been hounded in every direction.
"It is very, very tough but we have got wonderful customers from offices such as Admiral.
"The youngsters over there are a wonderful bunch."
Mr Stevenson is a well-known former Swansea City player after joining the side as a schoolboy in 1975 and going on to play for the club in every division.
The 53-year-old also spent eight years as a postman in Swansea and currently works for the city's Cefn Coed Hospital as well as being an owner and director of the waterfront cafe.
He said: "We are lucky to have our staff.
"They have been very loyal to us and they have welcomed the change.
"It has been a breath of fresh air to them really.
"The shop was looking tired.
"People from Admiral and the surrounding offices have welcomed the change as well."
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