One Direction for parents
PARENTS dragged to see teen idols One Direction on the silver screen are being given a small, but likely welcome, relief — headphones.
As hordes of screaming fans rush to cinemas for One Direction: This Is Us 3D, Vue cinemas have ordered 20,000 pairs of earplugs for parents and chaperones.
Available across all 82 of its cinemas nationwide — including Swansea, the complimentary earplugs will ensure that accompanying chaperones can enjoy the film without being worried by the high-levels of expected screaming and shouting in the auditoriums during the screenings.
Charlie Clarey, Partnerships and promotions manager at Vue Entertainment, said: "The anticipation for this film has been phenomenal, however with lots of parents and chaperones also attending the screenings and in keeping with our commitment to providing the best possible experience to all our customers, we are providing free earplugs on a first come, first served basis."