City gateways to be brightened up with signage
VISITORS and commuters coming into Swansea could soon have a better welcome with plans for eye-catching signs to transform major gateways.
Four new signs for the city's most famous landmarks are being proposed for Fabian Way, the A484 in Loughor and close to junctions 45 and 47 of the M4.
The three-dimensional signs which could highlight Gower, the Liberty Stadium, SA1 and other landmarks are also designed to complement Swansea's status as the regional capital of South West Wales.
Tony McGetrick, chairman of Tourism Swansea Bay, said he believed the proposal was a welcome move. He said: "It's about time that we had directions from major routes to the major attractions.
"It would make life an awful lot easier for visitors. It will help to raise people's awareness about attractions while they are here.
"If you come down here on a golfing holiday you tend to look at golfing websites but if it's raining and the golf isn't on you're hard pushed to know what there is to do.
"It might be an idea to have the Visit Swansea Bay website on those new signs."
He said he would like to see the beaches, surfing and watersports all promoted on the signage.
Councillor June Burtonshaw, the council's cabinet member for Place at Swansea Council, said: "First impressions are everything and this is why it's important to make the gateways into our city as welcoming as possible.
"Iconic signs can make a significant contribution to the way an area is perceived and we hope the inclusion of local landmarks on the signage will better-inform people about Swansea and what it has to offer.
"The more welcoming a city is, the more the likelihood is that visitors will make return trips in future. This in turn helps boost the local economy."
Swansea Council has now put forward a request to its Cabinet to allow the submission of a planning application for the signs.
If the submission goes forward talks will take place with organisations as to the exact location of the signs.
The signage design will also be rubber-stamped before a planning application is put forward.