Chewing gum chased by men with nets in Swansea city centre
IT’S not something seen everyday.
Shoppers in Swansea could be forgiven for stopping for a double take as three men with nets chased another dressed as a piece of bubble gum around Castle Square.
The stunt was organised by business leaders in the city to herald a new crackdown on chewing gum mess.
The Swansea Business Improvement District (Bid) is encouraging residents to ‘Bin it your way’ as part of a campaign with the Chewing Gum Action Group (CGAG).
It sees the chewing gum industry working with councils and Bids to develop local initiatives to reduce chewing gum litter.
Brightly coloured adverts will appear in a range of locations across the city including roadside banners, bus stops, lamp-posts and telephone kiosks.
Swansea Bid chief executive Russell Greenslade said: “Chewing gum litter is a real nuisance that is costly and difficult to remove.
“We want the shoppers, visitors and businesses in Swansea city centre to be proud of the area they come to and operate in which is why we have partnered with the Chewing Gum Action Group to raise awareness and tackle this problem.
“We hope that this campaign will encourage gum chewers to think before they dispose of their gum and understand that they can play a part in making Swansea city centre a clean and inviting place to visit, shop, stay and do business.”