Charity urges Llanelli Star to drop anti-meow meow campaign logo
A CAT welfare charity has raised fears that the Star's "inappropriate" anti-meow meow campaign logo could incite cruelty to animals.
Cats Protection branch manager Patrick Willey contacted the paper following complaints about the slogan 'let's kill the cat', which has been used alongside hard-hitting articles highlighting the devastating effects of the drug in recent weeks.
Mr Willey, the charity's branch coordinator, said he was acting on a complaint from someone concerned about the "possible adverse effect" of the wording.
But Alan Andrews, chief executive of Chooselife Cymru, branded the complaint "ridiculous" and urged the paper to keep up the campaign's momentum.
Business Cards From Only £10.95 Delivered www.myprint-247.co.ukView details
Our heavyweight cards have FREE UV silk coating, FREE next day delivery & VAT included. Choose from 1000's of pre-designed templates or upload your own artwork. Orders dispatched within 24hrs.
Terms: Visit our site for more products: Business Cards, Compliment Slips, Letterheads, Leaflets, Postcards, Posters & much more. All items are free next day delivery. www.myprint-247.co.uk
Contact: 01858 468192
Valid until: Sunday, June 30 2013
Mr Willey wrote: "While we understand the seriousness of the drugs issue in the area and your support for the issue, we feel that 'kill the cat' is not particularly appropriate, especially in light of the recent reporting of a decapitated cat being put through someone's letterbox (see our story on page 4). Indeed this message we believe is not derived from the Star, but we passionately ask if you would seriously consider removing these words from any future campaign message to alleviate any possible resulting cruelty issues as they are causing some distress to some.
"We feel this action would be in the public interest as there have been a number of cruelty cases over the last year in the community and we don't want to see the numbers rise."
Mr Andrews, who has worked closely with the Star since the campaign was launched, was disappointed the intended message had been overlooked.
"The campaign is aimed at people who are hanging around with others who already take it or are at risk of taking it, and would be aware of its nickname meow meow," he said.
"It is nicknamed that because of the ingredient m-cat. People who the campaign is aimed at would know that 'kill the cat' means stop taking it.
"If society has become so deranged that people can misinterpret it as a message to go out and kill cats then we're living in a sadder world than I thought." He added a hard-hitting slogan was vital as the campaign aimed to target youngsters who might be under pressure to try the drug.
"The message is clear," he said. "Kill the cat — don't take meow meow. I've had tremendous feedback from parents, siblings and even users saying we need to keep up the campaign."
For our view, see page 10. But what do you think? Write to us, or email alana.lewis@ swwmedia.co.uk or tweet her at @alana_lewis