Carmarthen shop steps back in time to recreate 1940s vibe
STAFF at a Carmarthen business are asking for help in taking their shop seven decades back in time.
Aardvark Alternatives in Lammas Street will be having a 1940s week from October 28 to November 2. The event is being organised to celebrate the shop's fourth birthday — but also to give customers an idea of how people coped with austerity in a different era.
Liz Lawrence said: "It is a tough time for a lot of people at the moment, but back in the 1940s it was a different kind of austerity.
"These days people are struggling because they don't have enough money, but back then there just wasn't enough food to go around."
Even after the Second World War ended in 1945 food was rationed in the UK.
Aardvark Alternatives staff will be dressing up in 1940s clothing and the shop will be transformed to match the period. Staff are appealing for contributions in order to make the shop look as vintage as possible.
They are looking for posters, food packaging or any 1940s paraphernalia which they can use in the shop.
Donna Lewis said: "We are on the lookout for 1940s stuff to decorate the shop. Stuff like packaging or posters."
As well as decorating the shop there will be promotions throughout the week, including an offer of 'buy one at 2013 prices and get another at 1940s prices'. There will even be ration books given out with coupons for customers to use in the shop.
Aardvark Alternatives hope the idea can attract customers to the shop, but also remind people about the difficulties endured by Carmarthen residents during the 1940s.