Campaign aims to score with Scousers
HUNDREDS of thousands of Liverpudlians are being encouraged to "calm down" and carry on to Swansea for a great taste of football and spectacular scenery.
Huge posters showing Swansea Bay's award-winning mix of city and sea have been put up at key locations on Liverpool's Lord Street ahead of Everton's Premier League visit to the Liberty Stadium on Saturday.
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The advertisement for Swansea
Lord Street runs for about 300 metres and is within touching distance of Liverpool One — the UK's largest open-air shopping centre.
Swansea Council has also put up Swansea Bay promotional posters in bus shelters and phone booths in other key locations across the city.
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Councillor Nick Bradley, the council's Cabinet member for regeneration, said: "The Premier League is a big deal for both the Swans and Swansea Bay as an area. It means people across the world have now heard of Swansea, and that gives us a fantastic opportunity to market Swansea Bay as a visitor destination off the back of the football. Hundreds of Liverpudlians spent time here last season as fans of both Everton and Liverpool. We hope many will return this year and that new visitors from Liverpool will make the trip too. This is why we're targeting busy parts of Liverpool with eye-catching promotional images of the destination. The aim is to heighten the profile of Swansea Bay and benefit local tourism businesses here. Liverpool and the north west is a key market for us because they're among the most dedicated football fans in the UK. We had some really positive feedback from their visits last season."
Swansea Council's tourism team has also targeted Everton fans online with supporter forums having been contacted and through social media websites like Facebook and Twitter.
Information on things to do in Swansea Bay in autumn have been sent to existing and new contacts across the northwest of England. Potential visitors are then encouraged to receive monthly e-newsletters to keep them updated with special offers and events.
geraint.thomas@swwmedia.co.uk
01792 514621
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