COUNTING COST OF AUSTERITY
THE austerity we are experiencing today is very different to the austerity felt in the 1940s.
With the world emerging from the Second World War food was in short supply, especially in towns and cities.
Rationing therefore continued for many years after the war. Here is an idea of what everyday goods cost back in 1945:
Fairy Soap, 2½ pence per tablet
Persil washing powder, 1½ pence per small packet
Churchman cigarettes 12½ pence for a pack of 20
Face powder, 20 pence per box
Gibb's Dentifrice toothpaste, 3 pence per block
Cadburys Dairy Box 3½ pence a box
Betox (like Bovril), ½lb jar for 6½ pence
Johnnie Walker Red Label Whiskey £1.28½ per bottle, 67½ pence per half bottle
Johnnie Walker Black Label Whiskey £1.38½ per bottle.