CALLING ALL THE FANS
SINCE the Swans became the first Welsh team to play in the Premier League, a series of campaigns have been used to tempt football fans to spend time in Swansea.
One of the most eye-catching was the promotion of Gower as a surfing destination, with striking posters of a surfer riding a wave — with the strap line "Fancy riding a different tube?"— being put up in 1,000 carriages on the London Underground network.
Tourism bosses also produced a map of Swansea and Gower in the style of a London Underground map, showing attractions including the Dylan Thomas Centre, Swansea Market, Oxwich Bay and Oystermouth Castle — and of course the Liberty Stadium.
Meanwhile 6ft 7in tall England striker Peter Crouch also featured in an online campaign, with a cheeky "Crouch-o-Metre" being used to compare the centre-forward's height with Swans players like Nathan Dyer and major local landmarks including the Meridian Tower — Dyer is four-fifths of a Crouch, while the Meridian Tower is 53-and-a-half "Crouches'" tall.
The latest advert, which has gone up in Manchester's Victoria railway station, shows meticulous tactical planning for Saturday's Liberty Stadium match on one half, and then an image which suggests that former Reds boss Sir Alex Ferguson could be spending some "Fergie Time" relaxing on a Gower beach on the other half.