ALFA Romeo's latest television commercial, entitled Test Me, launches this month in a year-long marketing campaign focused on highlighting the rational reasons why people should buy an Alfa Romeo.

With impressive UK sales figures recorded in 2011 for the Italian marque, Alfa Romeo's marketing initiative draws on direct comparisons between the brand's latest products — MiTo and Giulietta — against its closest competitors to emphasise why more and more people are choosing an Alfa Romeo.