Boost in trade is on the card, say Swansea businesses
NEW customers and brisker trade has been noticed by firms in the heart of Swansea city centre thanks to a loyalty card launch.
Increasing numbers of shoppers are taking advantage of the Big Heart of Swansea scheme.
Alan Hopkins, manager of The Gower Butcher in the city's Portland Street, said he was thrilled with the impact of the new card.
There are more than 100 deals being offered through the loyalty card.
Mr Hopkins said: "The loyalty card has been good.
"We've had more people coming in since the first card was launched last year.
"We've had a lot more interest.
"It's not just the regulars who always use the card, we've had one or two new customers."
He added: "We've been offering 10 per cent off everything apart from special offers.
"There's a few new customers and more people are presenting the red card.
"I am very pleased."
Mr Hopkins said the scheme was free to be involved with and any firms that had not signed up to the card should as it had benefits for businesses.
"I would encourage other businesses," he said.
"It's done well for us and it doesn't cost anything to join.
"It's also being promoted through the Post every night."
It is hoped the scheme will help draw even more shoppers into Swansea city centre.
Nathan Morris, owner of Mike-o-Soft Computers in Swansea Market said since offering a free health check on computers worth £15 they had seen different people go along to the business.
"We are offering customers a general MOT for their computer," he said.
"We have been getting extra business.
"We have seen a few new customers, including civil servants, that we haven't seen before.
"Everyone has been happy with the free service, it's very popular.
"I asked some of the people we've seen would they have come in to see us without the offer and they said "no" as they didn't know about our good reputation."
He said the loyalty card was primarily used for food for some customers."
He added: "All the traders are up front and honest in Swansea Market and the stall holders have a reputation to uphold."