Advert for Welsh University was filmed in England - to avoid rain
A PATRIOTIC advert starring Hollywood actor Ioan Gruffudd aimed at attracting new students to South Wales University was actually filmed in England - to avoid the Welsh weather, it has been reported
The clip shows the Titanic star walking across a set of hills.
You might think they would be the Brecons of perhaps somewhere close to the university’s Treforest campus near Pontypridd.
No - they were the Mendip Hills in Somerset because it was raining in Wales.
The decision to film in England has been criticised by Plaid Cymru Welsh Assembly Member Lindsay Whittle.
He is reported as saying: “It seems odd the university would choose a well-known Welsh actor to front their advertising campaign but make it in England.”
University chiefs commissioned an advertising agency based in Bristol to make the cinema commercial.
A university spokesman reportedly said the decision was made to avoid “typically Welsh rainy weather”.
They added: “The ad has a very Welsh flavour with one of Wales’s top stars and its message is universal, making people think about how their university choices affect the rest of their lives.
“We are pleased that thousands of people are continuing to watch the advert with overwhelmingly positive feedback for its powerful message.
“We’d encourage people to watch the video and judge for themselves.”
The University of South Wales was formed when the University of Glamorgan and the University of Wales, Newport, merged.
It is now one of the largest universities in the UK and is expected to welcome more than 30,000 students for the start of the academic year at the end of this month.