AWARENESS IS 'PATCHY'
PUBLIC awareness of the financial constraints about to hit home are "patchy", according to the cabinet report.
The report said: "In addition, there may be a view that the problem will go away, or that we will find the money. These assumptions are incorrect."
The report set out a "budget narrative" to help win hearts and minds, which boiled down to six themes.
They included "supporting those at risk", "residents playing their part" and "a different (and smaller) council".
Specific budget proposals will be published in December and January, and next February the full council must hammer out a balanced budget for 2014/15, which comes into effect on April 1.
Unions Unison and GMB said they opposed any compulsory redundancies.
GMB regional organiser Althea Phillips said: "We are concerned about frontline services."